After 21 years in the Oyster Bay-East Norwich area Marty’s Party, a party goods/cards store, has opened its second location in Bayville. The new store, located at 70 Bayville Avenue in Bayville, is next door to the IGA Food Basket in the Northwood Shopping Center. The shop was formerly known as Special Moments.
Delighted to be in Bayville, Marty Green and his wife of 32 years Peggy have partnered up with their son Michael and his fiancée Melinda Rodriguez to open this location. Having considered for many years to expand beyond Oyster Bay, it wasn’t until the opportunity arose that Green knew the time was right. The former owner of Special Moments is a personal friend of Green. His friend said he wanted to get out of the business and he offered Green the opportunity to buy the store. Green recalls that, “Knowing the store, knowing him, and knowing the community it was a no brainer.” He believes that the store will be very successful in Bayville because he said, “We have already been embraced by the community. It was a natural extension to come to Bayville.”
Green attests that the key to success in a small town is personal service. “You can’t go into the mall and develop a relationship. However, you can do it in a small town. People get to like you and you become part of the family.” Green feels it’s important to have a staff that is “friendly, clean-cut and would represent you.” Green added, “We provide customers with the service they will not get in big stores. They do not have the ability to give that kind of attention.” At Marty’s Party he says the difference is, “Whether it is the biggest balloon job you want or the smallest balloon job you can think of, you’ll get the owners doing it.”
Green is proud of what her calls his “product availability,” which goes back to customer service. “If I don’t have something, I’ll get it,” he said. “You can come in with any kind of request on any day except Friday and I can have it for you the next day. And that’s what has made us successful in the Oyster Bay store (265 Pine Hollow road). We have the ability and equipment to handle any size job.” AS an example, Green described the current state if his business in the midst of a worldwide helium shortage. “Right now there is a worldwide helium shortage, it is a very big problem in the industry and we seem to be the only ones around that can get the helium. The reason is that we have made a lot of friends over the past 20 years and we have made connections that allow us to get things that no one else can get, and I’m willing to pay the price. The price right now is very high and has unfortunately increased the price of balloons but its like gasoline with supply and demand. We buy a better grade helium at a very high price. Unfortunately we had to increase the price of balloons by 14% but our customers understand.”
If you are dependable and reliable, which we are, the customer will trust you’, Green confided. “Reputation is something that is very important and we pride ourselves on our reputation.”
For more info, about Marty’s Party in Bayville, call (516) 628-3205.
-Faith Rackoff
reprinted from the 11/9/07 issue of the Oyster Bay Guardian
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